Zhang Shasha / Chief of EU-China Joint Innovation Center
Q: What industries in China do you believe offer the greatest potential for foreign investment post-COVID, and why?
we could see rapid growth in the manufacturing industry especially in the area of automobile, green energy and biomedicine. However in these big sectors, you could also have the specific areas, like the smart energy and for example like the intelligent connected automobile. So you should find your targeted market and your targeted niche market and also your oriented industry.
Q: What advice would you give to foreign investors looking to do business in China post-COVID, and how can they best navigate the Chinese business environment?
From my side I have two suggestions. First of all I think the foreign entrepreneurs should find the right industries, the right investment directions by understanding the right industry potential with the knowledge of understanding of the combination of the self strength, and also the local resources from the your domestic partnerships. So that you can expand your business as you planned.
The 2nd one is I think the foreign entry foreign corporate needs to better understand the Chinese policies. The China's economic system is quite unique and it's quite different with other countries, so if you would like to do better business in China 1st of all you need to have a deeper and understanding about China's policy system. And also, it better to find a local expert to have a better interpretation about the policies.
Q: In your opinion, what are some of the most promising sectors for Chinese enterprises to expand into European and global markets, and why?
I think the Chinese enterprises need to adopt the global environment and market and create the new products which are suitable for the global users. And the local consumers and Chinese enterprises need to do the strategic analyze before they go out to the other market, and to dig out the differences and also the reasons the market differences and also the reasons behind the differences. More important, pay more attention on their IP Protection.
